DTC rebrand + paid media engine
Rebranded the storefront, rebuilt the creative pipeline, and restructured paid media with server-side tracking. ROAS went from 1.1x to 3.2x in 90 days.
Client
Ecommerce brand
Headline metric
3.2x ROAS
Tech stack
Shopify · Meta Ads · Google Ads · DaVinci Resolve
The situation
A DTC ecommerce brand was spending $80K/month on paid ads with a 1.1x ROAS — barely breaking even. Their storefront looked dated, their creative pipeline was ad-hoc (one freelancer making videos in their spare time), and their tracking was a mess (client-side pixel only, iOS 14.5 had destroyed their attribution). They needed a rebrand, a creative engine, and a growth strategy — fast.
What we did
- Zelvante Media redesigned the storefront and product photography in week 1-3
- Built a creative testing pipeline: 10 ad variations per week, produced by the same squad that built the tracking
- Zelvante Growth deployed server-side tracking (GTM Server + Conversions API) to recover iOS attribution loss
- Restructured paid media accounts: consolidated 4 ad accounts into 1, killed 60% of underperforming campaigns
- Built a custom Looker dashboard showing ROAS by creative, channel, and audience in real-time
- Used the same squad for creative production and media buying — no 'creative brief → wait → revise' cycle
What we shipped.
3.2x ROAS
up from 1.1x in 90 days
+47%
attribution accuracy after server-side tracking
10/week
ad variations shipped (up from 2/month)
-60%
underperforming campaigns killed
How it shipped.
Audit
Week 1
Tracking audit, creative audit, account restructuring plan
Rebuild
Week 2-4
Storefront redesign, server-side tracking, creative pipeline setup
Scale
Week 5-12
Weekly creative testing, media optimization, dashboard iteration
“The growth team built tracking into the product from line one — not as an afterthought. Our attribution finally matches what the dashboard says. That alone paid for the engagement.”
[Client Name]
VP Marketing, DTC brand
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