Telemedicine app + launch film
Shipped a HIPAA-compliant telemedicine app and a 90-second launch film in parallel — same squad, one contract, one timeline. Patient onboarding cut from 8 steps to 3.
Client
Healthtech startup
Headline metric
8-week MVP
Tech stack
React Native · Node.js · After Effects · Figma
The situation
A healthtech startup needed to launch a telemedicine app to compete with established players. They needed the app itself (HIPAA-compliant, cross-platform), a launch film for their investor deck and app store, and patient onboarding that didn't lose users. Traditional approach: hire a dev shop for the app, a creative agency for the film, and hope the two could coordinate. The startup's runway meant they had 8 weeks, not 8 months.
What we did
- Deployed a hybrid squad: 1 tech lead, 3 React Native engineers, 1 motion designer, 1 video editor — all under one Account Director
- Built a HIPAA-compliant telemedicine app in React Native with end-to-end encryption for video calls
- Simplified patient onboarding from 8 steps to 3 using progressive disclosure and social login
- Zelvante Media produced the 90-second launch film in parallel — same squad, same Slack, same sprint cadence
- Used shared Figma libraries so the app UI and the film's product shots were perfectly consistent
- Shipped both the app and the film on the same day — zero coordination overhead
What we shipped.
8 weeks
from contract to app + film launch
3 steps
patient onboarding (down from 8)
4.8★
App Store rating in first 90 days
62%
onboarding completion rate (up from 31%)
How it shipped.
Discovery
Week 1
Product spec, HIPAA compliance review, creative brief
Build
Week 2-6
App development + film production in parallel
Polish
Week 7
QA, revisions, App Store preparation
Launch
Week 8
App Store submission + film delivery
“We came in for video post-production and stayed for the engineering squad. Seeing one firm handle both at this caliber is rare. They ship like a startup, govern like an enterprise.”
[Client Name]
Founder, Healthtech startup
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